To bring Aramark’s sustainability goals and practices to life, we wanted to ground their message in storytelling that would create a more emotional connection. Enter Carolyn — an employee whose personal story underscores our connection to the environment and our responsibility to create more sustainable ways of doing business.
Creative Director: Miguel Mayen
Art Director: Elizabeth Kelly
Copywriter: Tara Remiasz
Director: Nate Camponi
Editor: Matt Miller
To optimize our video content for different digital and social platforms we crafted our story into several different formats, including a 2-minute documentary style film, shorter social-friendly cuts, and eye-catching GIFs.