A social campaign targeted to Discover cardmembers on Facebook and Instagram, encouraging them to shop with Discover at restaurants to earn an extra 5% in cash back rewards. To extend the previous quarter's look and feel and illustrate variety within the category, I concepted and shot custom photography and video in a split-screen style to create appetizing and scroll-stopping social content.
Copywriting: Tara Remiasz
Food Styling: Lisa Benitez Kuehl