How do you build a brand’s social presence with one-of-a-kind travel and dining photography? Instead of breaking the bank on an international photo shoot, we turned to Instagram. We identified local content creators in 4 key international markets and briefed them with a visual style guide, distinctive yet flexible enough for the creators to make it work with a global variety of locations and subject matter.
The project was such a success that Diners Club planned to expand the content creator program to 12 new countries in 2019.