ACD | Art Direction
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American Girl x STATE

Photography campaign launching American Girl’s collab with STATE Bags. The colorful and cool back-to-school product line features kids’ backpacks, lunch bags, luggage — and, of course, doll-sized backpacks for perfect playground matching moments.

Photographer: Teri Weber
Creative Director: Yen Nguyen
Styling: Robin LeBowe, Carol Rodney